Online Coupons Are No Deal At All

In marketing, a coupon is a ticket, document or download that can be redeemed for a financial discount when purchasing a product. Coupons are often issued by manufacturers of consumer goods or by retailers as a part of sales promotions. They are widely distributed through mail, magazines, newspapers, electronic newsletters, the Internet and mobile devices. In addition, coupons can also be targeted selectively to regional markets or individuals deemed of interest.

Companies and marketing firms have trained the public to believe that a discount coupon is the only means by which to get the best deals on a given commodity. But let’s ask the questions – if one can get 12% off a particular item this weekend, why should it cost more during the rest of the week?” Is the intrinsic value of the item or service different on days other than when the coupon is valid? If the business can afford to sell it for a 12% reduction in price, does that speak to the actual value of the product or service at the bottom of the financial ledger? Since only price conscious consumers are likely to spend the time to look for and claim these savings, coupons function indirectly as a form of price discrimination, enabling retailers to offer a lower price only to those who invest in the time and effort to discover or subscribe to these discounts. There is, of course, many a business analyst that will argue the value of enticing clients with special pricing offers, exemplify the increases in business revenue as a result of such campaigns, and always point to the virtue of savings enjoyed by people when they must part with their hard earned money.

As we all know, everything on the Internet is legitimate and true (sarcasm noted). Many online coupon dispensaries display dozens of “deals” to be had from virtually every retailer on the planet. But do not forget to look at the “Success Percentage” rating – provided by such sites to add the aspect of user feedback.  

At Mobile Installation Services, we believe that our product and services provide extraordinary value to the consumer. We do not need to play the coupon game, because our prices are always at their lowest possible point. We do not feel that a discount coupon is necessary to level the playing field with our competition either – we already have them beat with our default pricing model. Save yourself the aggravation of being in the 73% of “thumbs down” voters on the coupon site – get a great deal with us ALL of the time, not only on Wednesday or the forthcoming weekend!